UCL Lunch lecture hours: If you love shopping at Ikea? Professor Alan Penn (UCL Bartlett School of Architecture) Professor Alan Penn describes how architects use the space to sell things that show that the space creates a pattern of movement that puts you in contact with the goods. At IKEA, however, the story becomes more interesting, here are the designers decided to deliberately confuse you, drawing you into buying what is not on your shopping list.
Keywords: UCL Lunch Hour Lectures, Alan Penn, Bartlett, Ikea
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